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Ömer Faruk Tutar
Ömer Faruk Tutar
Ulusal Zincir Mağazalar & Stratejik Planlama Müdürü / NKA & Sales Strategic Planning Manager, Danone
  • Identifying online business opportunities by detecting new trends, players, technologies and digital services
  • Develop market analysis to understand demand and identify potential online channel opportunities.
  • Plans and adapt brand strategies into e-commerce channel & customer strategies and execute the campaign processes.
  • Launching, managing, monitoring, tracking and optimizing e-commerce business plan with all stake holders
  • Liaison between sales, marketing and category development to align brand calendar and e-commerce calendar
  • Coordinate e-jbp process with brand, commercial, digital and supply chain team
  • Drive sales, conversion, traffic, site optimization and manage online business KPIs (category conversion, Average Order Value, L'Oréal Buyer #, etc…)
  • Design, develop/adapt and implement online marketing campaigns aimed at improving the e-commerce funnel to generate revenue volume at client basis
  • Work closely with marketing teams to define the online marketing process of the launches and projects.
  • Prepare and present products proposals to future and current Ecommerce partners
  • Deploy successful product listing, stock allocation, new launches, special offers and unique product bundles
  • Handle specific sales events thanks to collected information from marketing department to enhance brand’s visibility and improve sales performance
  • Increasing sell-out with designing commercial events and marketing activations.
  • Managing the full cycle of customer event process by collaborating with other departments.
  • Ensure budgetary monitoring of E-Jbp
  • Following and reporting competitors and marketplaces campaigns, price policies, product ranges for online channels,
  • Merchandise website products/categories based on current and forecasted sales objectives, key seasons and events, and website selling data
  • Create and share daily, weekly and monthly reports to management team
  • Ensure E-commerce benefits all, i.e. drives consumers and revenues to salons
  • 4 - 5 years experience in an organised trade environment.
  • Exposure and understanding of category management principals within the organised trade environment.
  • Basic computing skills: Excel, Word, Powerpoint.
  • Key competencies as follows:


  • Leadership Imperatives:
    • Understands & manages key business drivers. 
    • Takes Initiative
    • Creates a positive work environment.
  • Functional Competencies
    • Results orientation
    • Planning / co-ordination.
    • Influence & negotiation..
    • Relationship building.
    • Fluent English
  • Preferred skills and experiences:
    • Personally managed at least one big account
    • Having done annual agreements minimum once.
    • Worked (preferably led) in a multi-functional task force to improve business results with a customer, preferably done several category management projects.
    • Direct of dotted management of store/field operations
    • Experience in a written communication environment. Prepared written reports and presentations regularly.
    • Intellectual curiosity
    • Strong interpersonal, priority setting and coordination skills
    • Strong written communication skills (reports, presentations)