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What will you do as E-Commerce (Senior) Business Developer, Professionnal Products at L'Oréal?
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Identifying online business opportunities by detecting new trends, players, technologies and digital services
Develop market analysis to understand demand and identify potential online channel opportunities.
Plans and adapt brand strategies into e-commerce channel & customer strategies and execute the campaign processes.
Launching, managing, monitoring, tracking and optimizing e-commerce business plan with all stake holders
Liaison between sales, marketing and category development to align brand calendar and e-commerce calendar
Coordinate e-jbp process with brand, commercial, digital and supply chain team
Drive sales, conversion, traffic, site optimization and manage online business KPIs (category conversion, Average Order Value, L'Oréal Buyer #, etc…)
Design, develop/adapt and implement online marketing campaigns aimed at improving the e-commerce funnel to generate revenue volume at client basis
Work closely with marketing teams to define the online marketing process of the launches and projects.
Prepare and present products proposals to future and current Ecommerce partners
Deploy successful product listing, stock allocation, new launches, special offers and unique product bundles
Handle specific sales events thanks to collected information from marketing department to enhance brand’s visibility and improve sales performance
Increasing sell-out with designing commercial events and marketing activations.
Managing the full cycle of customer event process by collaborating with other departments.
Ensure budgetary monitoring of E-Jbp
Following and reporting competitors and marketplaces campaigns, price policies, product ranges for online channels,
Merchandise website products/categories based on current and forecasted sales objectives, key seasons and events, and website selling data
Create and share daily, weekly and monthly reports to management team
Ensure E-commerce benefits all, i.e. drives consumers and revenues to salons
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