Lead 4P implementation according to shopper needs and field communication
Analyze market data, competition and creates concrete actions plans with sales team
Analyze market distribution data, finds out opportunities, prepares channel& format specific actions plans
Make necessary analysis to define the distribution opportunities and support category management with data supply
Ensures annual budget plan is implemented, updates phasing, tracks budget realization monthly
Shapes the investment phasing within the monthly budget
Manage merchandising models based on shopper & customer needs in alignment with sales & marketing
Define merchandising needs by channel, makes field visits to control PLV executions, track competitor merchandising activities and prepare field reports
Support Category Manager and Merchandising Specialist on PLV design and optimization
Support Category Manager via analyzing customer / SKU based data for category management projects and makes proposals for category growth at customer
Join category management related customer meetings with Category Manager and track field executions
Lead promo planning and copack process, to optimize category profitability & volume.Develop & control instore execution guidance for all channels