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L'Oréal

What will you do as Category Development Executive, Consumer Products at L'Oréal?

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Lead 4P implementation according to shopper needs and field communication


Analyze market data, competition and creates concrete actions plans with sales team


Analyze market distribution data, finds out opportunities, prepares channel& format specific actions plans


Make necessary analysis to define the distribution opportunities and support category management with data supply


Ensures annual budget plan is implemented, updates phasing, tracks budget realization monthly


Shapes the investment phasing within the monthly budget


Manage merchandising models based on shopper & customer needs in alignment with sales & marketing


Define merchandising needs by channel, makes field visits to control PLV executions, track competitor merchandising activities and prepare field reports


Support Category Manager and Merchandising Specialist on PLV design and optimization


Support Category Manager via analyzing customer / SKU based data for category management projects and makes proposals for category growth at customer


Join category management related customer meetings with Category Manager and track field executions


Lead promo planning and copack process, to optimize category profitability & volume.Develop & control instore execution guidance for all channels