What will you do as Category Development Manager, Consumer Products at L'Oréal?

1 Cevap

You will have a key role to develop and deploy category vision and strategy based on deep understanding of key growth drivers in categories, channels and clients, shopper’s understanding and insights, identifying additional source of growth both in online and offline environment.
You will develop a triple win (L’Oréal, Retailer and shopper) strategy, adequate mix activation plan and P&L of the category.
You will build a trustful relation with counterparts at retailer’s, gain category captaincies, monitor category projects rollout.
You should create category selling stories based on shopper insights and researches and lead category projects in all sale channnels both online and offline
You need to ensure customer plans are inline with company targets, category & brand strategies and track them regularly.
You will create channel specific actions that increase category basket size & shopper penetration.
You should manage the execution and pre/post analysis of promotions and develop best practice recommendations that improve trade investment effectiveness.
You will contribute on brand strategies to boost market share and profitable growth.
You need to provide shopper and customer insights to the commercial team to develop proper JBPs.