JOB PURPOSE: Supporting shopper & revenue management insight team through superior and differentiated analytics insights & foresights

• Role will take active role in insight generation process in order to support Shopper & Pricing Insight team in driving the execution for Shopper and mid-term Revenue Management Insights.
• Support shopper insights supervisor to lead and execute shopper insights & mid-term pricing insights agenda
• In order to accelerate growth in selected channels; deliver key shopper insights (as identified by the Supervisor) to commercial teams in order to help them to shape shopper marketing, pack price architecture, executional excellence and merchandising efficiency and trade spend strategies.
• Cooperate with agencies in execution of specific shopper (entry & exit interviews, eye track) and pricing (P3, Neurosience) research projects
• Provide shopper insights on improving in-store visibility, create instore efficiency, increase shopper conversions in order to boost category purchases.
• Provide pricing insights to highlight new pack type / size introduction, delist and price increase/decrease opportunities which will maximize the market share, revenue and volume.
• Assist RM Strategy team with regular price range analysis, define hot price points, monitor category / brand performances within price ranges, highlight bestselling SKUs for each range and identify opportunity areas to gain competitive advantage in market.
• Work collaboratively with CatMan team, capture learnings and generate insight that could be used provide customer-specific recommendations
• Follow shopper and retail trends and present them to Insight / CatMan team to identify growth opportunities and shape and influence Category Management plans
• Proactively seek and find best tools and methodologies for Shopper/Customer Insight techniques
• Utilize Shopper Insights budget efficiently, and effectively, to maximize return on Shopper Insights spending.

Manage budget and sales forecast and also manage the collection and analysis of consumer and market insights for the category.

Decide & Implement new launches and marketing mix strategies (360/Digital/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences, with the ultimate “beauty tech” vision of the company.

Create & Monitor the local adaptation of communication materials (imagery, digital, point of sale)

Define and steer the country strategy for the brand/category consistent with the international brand positioning and the country’s priorities to contribute to continued growth; and and be pioneer for the digital & ecommerce transformation of the company.

Mobilize and collaborate with other departments (digital, sales, logistics, education, etc.), partner agencies, and international zone teams to build broader business strategy

Make recommendations to management & lead the shift on the category based on one’s expertise of the consumer, market and competitors.

• Tercihen üniversite mezunu,
• Hızlı Tüketim tecrübesi olan,
• Kariyer hedefi olan,
• Erkek adaylar için askerlik görevini tamamlamış,
• Seyahat engeli olmayan bir takım arkadaşı arıyoruz.

Ecommerce is one of the fastest growing way of workings ever created. As PepsiCo, we’re also investing in Ecommerce and this fast growing area need expanded teams in order to increase focus within its sub-channels like eAwayFromHome and focus in specific areas like dedicated marketing orientation. This role will be concentrating mainly on internal stakeholder management and customer collaboration to boost Ecommerce footprints in eAFH channel.

• Conduct full communication circle with internal stakeholders to make sure PepsiCo internal eAwayFromHome channel tools working and developing properly for Beverage and Snacks products, brands
• Working closely with AFH and AFH Trade Marketing Teams to support eAFH operations/executions
• Be in charge and the main contact of eAFH customers like Getir Yemek – Yemeksepeti – Trendyol Yemek – Hepsiburada Yemek, etc…
• Support key QSRs online channels to increase PepsiCo products/partnerships visibility
• Contact with Global Teams teams regularly in order to develop mutual learning agenda
• Continuous control and development over PepsiCo brand’s images and products descriptions over all eCommerce customers in all sub-channels of Ecommerce (Execution of brilliant basics)
• Lead by monitoring, analyzing and reporting internal sales tools linked with KazandıRio Ecommerce, delivering actionable results and taking necessary actions with related parties
• Support Ecommerce Sales teams in campaign executions with key customers on weekly and monthly basis by linking Brand Marketing and Digital Marketing teams
• Generate new content in coordination with digital marketing and external creative partners customized for customer needs. Regular coordination on banner creations and imagery actions.
• Coordinate with internal and external parties to ensure communication between Ecommerce – brands and sales.
• Competitor analysis on a regular base
• Organize and lead collaboration meetings with AFH – Digital – Trade Marketing and external parties when necessary
• Support eAFH (eAwayFromHome) agenda in collaboration with stakeholders.