What does Insights SR Coordinator do at PepsiCo Turkey? What are the duties and responsibilities?

JOB PURPOSE: Supporting shopper & revenue management insight team through superior and differentiated analytics insights & foresights

• Role will take active role in insight generation process in order to support Shopper & Pricing Insight team in driving the execution for Shopper and mid-term Revenue Management Insights.
• Support shopper insights supervisor to lead and execute shopper insights & mid-term pricing insights agenda
• In order to accelerate growth in selected channels; deliver key shopper insights (as identified by the Supervisor) to commercial teams in order to help them to shape shopper marketing, pack price architecture, executional excellence and merchandising efficiency and trade spend strategies.
• Cooperate with agencies in execution of specific shopper (entry & exit interviews, eye track) and pricing (P3, Neurosience) research projects
• Provide shopper insights on improving in-store visibility, create instore efficiency, increase shopper conversions in order to boost category purchases.
• Provide pricing insights to highlight new pack type / size introduction, delist and price increase/decrease opportunities which will maximize the market share, revenue and volume.
• Assist RM Strategy team with regular price range analysis, define hot price points, monitor category / brand performances within price ranges, highlight bestselling SKUs for each range and identify opportunity areas to gain competitive advantage in market.
• Work collaboratively with CatMan team, capture learnings and generate insight that could be used provide customer-specific recommendations
• Follow shopper and retail trends and present them to Insight / CatMan team to identify growth opportunities and shape and influence Category Management plans
• Proactively seek and find best tools and methodologies for Shopper/Customer Insight techniques
• Utilize Shopper Insights budget efficiently, and effectively, to maximize return on Shopper Insights spending.