What does Digital Brand Manager do at PepsiCo Turkey? What are the duties and responsibilities?

1 Cevap

Digital Marketing

Develop, implement digital marketing strategies, plans, activations working closely with brand teams and media team.
Create brand based digital calendar plan and engagement platforms, setting the direction on what will be delivered and ensuring that digital channel needs are considered from the beginning of the ideation process,
Orchestrate the digital media planning, buying and digital content launches for all brands
Orchestrate the digital asset productions from initiation to final asset delivery with related brand teams
Manage digital channels: social media channels, brand websites
Responsible of digital reporting dashboards
Lead content approval tool
Deliver clear reviews of activity performance vs. plan and define future recommendations to optimize, improve digital performance
Manage and lead relations with digital media agencies
Lead/support/consult all digital touchpoints with all internal and external stakeholders
Working with digital marketing transformation team lead, coordinate and execute the key initiatives: platform investment decisions, ROI studies, third party projects, technology, tool deployments, test & learn agenda etc.

PEP Creative Studio

Lead team for brand engagement delivery: creative, strategy and production to ensure best in class work is delivered
Lead team for creative solutions that meet measurable business goals and requirements
Support and manage the cost efficiency, quality of brand engagements, creatives
Maintain constant communication with brand contacts enabling an ever-present pulse on activation of the engagement
Ensure team is aligned and resourced appropriately across all projects, productions
Support team in developing debriefs, strategies. Supports team in digital marketing strategies and media planning requirements
Ensure team implements best practices and creates ideas/campaigns based on guidelines