What does Marketing Assist Manager, EE Beverages do at PepsiCo Turkey? What are the duties and responsibilities?

PepsiCo CSD Marketing team in Eastern Europe is looking for Brand Manager. Preferred locations across ESSA are Poland Turkey, Russia

Roles & Responsibilities:
Strategic Planning

• Contributing to development of long-term strategy (5 years) for Mirinda brand
• Adapt PepsiCo Strategic Planning growth tasks for EER region

Marketing communications

• Create 360' communication platforms for Core products and Innovations (TV, digital, key visuals); partner with agencies.
• Deliver and update campaign brand playbooks for regional use
• Partner with global beverages group to effectively adapt global communication strategies to regional needs
• Actively cooperate with local BU marketing teams to develop locally relevant campaign executions
• Partner with Design team to create Visual Identity for the brand, be responsible for brand image consistency

Manage insights agenda for respected portfolio

• Initiate and manage brand research projects
• Brand and business performance tracking and analysis
• Monitor and analyze brand performance data (market data, consumer data, media information, ad hoc promotion performance) to evaluate achievement vs. targets and to propose corrective measures and learning's for future development

All of the above is done in close partnership with BU and GBG Marketing, Insights, Innovation teams inside the organization and relevant external partners.