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What does Marketing Supervisor do at PepsiCo Turkey? What are the duties and responsibilities?
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- Assists in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters,
- Supports defining promotion strategies and allocation of the budget accordingly,
- Proactively tracks existing promos & helps designing new ones to match must-win-battles,
- Governance and Flawless execution of promotions agenda and collaboration with stake holders (sales, brands, CS&L, Finance, manufacturing, legal, procurement, regulatory, IT),
- Analyzes market, internal data and competition actions, compares results to established objectives to assure the effectiveness of promotion calendar,
- Derives actionable insights from reports to support SBM’s for the regular meetings (PMR, 16 Week, Stage&Gate presentatios, Monthly Brand Audits, etc),
- Leads creative and media agencies for Promo campaign creatives & media plans,
- Contribute & support data analytics initiatives within KazandıRio; Consumer engagement platforms, segmentation & personalization @ scale, lifetime value,
- Support partnerships & productivity projects to create incremental value into business,
- Focus on Sub sales channel promo project extensions, SPM, DISC, AFH over KazandıRio with relative teams,
- Supports Promo transformation project & KazandıRio application as a business owner. Product development, Consumer UX/UI designs & tests, Internal programs, KPI Tracking and Analytics
- Facilitates sectoral support personnel to leverage the resource.
