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What are the qualifications and requirements to be a Digital Brand Manager at PepsiCo Turkey?
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- 6+ years of relevant digital/brand marketing experience [FMCG industry beneficial]
- Digital Marketing expert: Digital must be his/her passion: constantly updated on new trends, social media fanatic, knows and explains best cases from brands around the globe, etc… but always from the brand management lens: understands consumer insights, plans media to build equity, able to deal with consumers and customers.
- Strong experience in digital media & content production
- Strategist - creative, autonomous, results-oriented, with high capacity leadership to influence others, ensure teamwork, and build strong relationships.
- Excellent communication skills - engage and influence multiple stakeholders to build strong working relationships and take others with you.
- Cross-cultural abilities - able to understand different stakeholders needs, develop aligned plans in environments of diversity and uncertainty, and work with a positive “make it happen” attitude. [multiple languages is beneficial but not necessary]
- Analytical skills – create robust analysis and meaningful insights to drive actions and highlight opportunities
- Project management – ability to manage multiple projects in a fast moving and ever changing environment with maturity and foresight to cope with input and changes, sometimes at the last minute.
- Inspire others – ability to engage broad range of stakeholders both through compilation of compelling and persuasive presentations and ability to deliver.
- Innovative and entrepreneurial - keen interest in brand engagement platforms, digital business models and new technology advances
- Collaborative and honest – work with integrity as a valuable member of the virtual European digital team, sharing best practice and building on others work to drive synergy, agility and pace of change across the sector
