What does Marketing Part Time do at PepsiCo Turkey? What are the duties and responsibilities?

>Assists in developing and executing marketing and promotional initiatives to profitably increase consumption within budgeted parameters

Supports defining the brand's packaging, advertising and promotion strategies and allocate the budget accordingly

Accountable for projects that help deliver the brand's profit, volume and market share objectives.

Coordinates product management projects with internal and external resources to achieve results (advertising agencies, market research, product development, production planning, trade activities, sales and consultants).

Analyzes sell,in and sell-out data and compares results to established objectives to assure the effectiveness of marketing programs.