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What are the qualifications and requirements to be an Insights Associate Supervisor at PepsiCo Turkey?
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- Market insight capability – min. 4 years experience across the full breadth of market insight techniques – (retail audit, consumer panels, loyalty data, segmentation)
- Fluent in English
- Highly numerate with very strong analytical thinking with proven ability to connect data & insight from category consumption, brands drivers, macro & micro trends, and future forces of consumer change and deliver clear outlook scenarios along with implications for the business
- Strong communication and presentation skills to be able to clearly distil a lot of complex data and information into actionable insights for the marketing/business
- Strong analytical skills, able to synthesis and integrate learning from multiple sources and see the connections in data, trends, events etc to generate insights
- Ability to combine data, judgment and experience to make effective decisions in complex situations and when there is a lot of uncertainty or ambiguity
- Experience in developing and maintaining relationships with external agencies
- Proven ability to manage a matrix organization (cross-functional / cross-border), collaborating and influencing, actively seeking the input of others to gain broad alignment to ideas, communicating direction and influencing decision making to move teams towards a common goal
