Marketing Meetup, teknoloji, pazarlama, IT ve dijital dünyayı bir araya getiren, klişeleşmiş konular yerine  iş zekasına, analitiğe ve entelektüelliğe odaklanan yeni nesil bir buluşma serisidir.

- Assist Digital and Media Manager in delivery of all media programs and actions within assigned platforms, brands and/or geographies 

- Support agency management, project delivery and management of media to deliver market excellence, leadership and innovation

- Support management of media investment by optimizing media efficiency, implementing buying strategy etc. 

- Support all digital marketing activity, build content and creative projects for all social media assets, manage brand social media accounts

- Develop search engine optimized brand websites, via working closely with local and global media agencies

- Keep up with the latest developments in the field of digital marketing and social media

- Track and manage media related budgets via ensuring accurate internal reporting 

- Assist Media and Digital Manager on influencer marketing campaigns, via establishing close contacts with media agencies and brand team

• You will support to plan, develop and design communication strategy (online & offline) across the brand’s multi channels to increase brand exposure and strengthen brand image,
• In accordance with the brand’s image, you will decide the best platforms for social media presence and support to implement Social Media Optimization and Social Media Marketing campaigns, and participate in the development of real-time marketing content with a strong collaboration with International Teams.
• You will lead all communication processes with influencers & agencies to support brand’s campaigns and always on plans with a budget management skill. This includes awareness & image projects as well as performance & sales activations. Also, will increase brand share on micro & nano influencers by working closely with CDO teams and 3rd parties,
• You need to keep up to date on social media trends (including trending social media platforms) and best practices educating internal and external stakeholders,
• You will work on the Social and Advocacy component of digital marketing campaigns and analyze and report on social community trending (pre and post) promotional launches to key internal and external stakeholders to ensure optimal customer satisfaction,
• You will lead community management for the brand/brands on owned social media platforms (comments, private & direct messages) and engage with followers in a pro-active way (User Generated Contents),
• You will develop contents on digital (Social, SEO etc.) & offline (Press Relations) to increase brand’s digital presence and e-PR worth of value: partnership with customers, management of content productions, leading brand events, lead of PR box processes with external agencies,
• You will use many tools including Google Analytics, Social Media Tools and Influencer Marketing Tools: closely tracking, reporting and taking specific actions,
• You will work closely with all sales teams, e-com and digital planning teams to keep up with special days and always-on activities, to increase sales conversion through e-commerce platforms.

• Setting the digital strategy and digital goals for the category and brands as well as designing the roadmap for the digital team to achieve those goals and to mobilize relevant stakeholders under the same umbrella
• Strategizing the digital innovation agenda of the category and brands for media, development, Direct-to-Consumer (D2C) Ecommerce and digital technology services and leading such projects for realization
• Leading in-house media planning of the category and the brands as well as media agency operations for the category to ensure digital media strategy, planning, operations and optimization processes run smoothly with efficiency, effectiveness and business impact
• Responsible for the sell-out generated via all relevant digital channels including but not limited to paid, organic, CRM, and affiliate for D2C and paid for indirect ecommerce
• Managing digital agencies ranging from development and webmastering to SEO and measurement to lead the roadmaps including UX&UI strategy and necessary implementation processes for all websites and relevant platforms
• Setting relevant category and brands digital transformation strategy, roadmap and leading its implementation
• Strategy setting of CRM roadmap for the relevant category and brands and leading all relevant stakeholders to increase the category’s consumer database to increase sell-out, brand love and engagement
• Leading a team of direct reports with people management and career development responsibilities