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What will you do as Digital Community Specialist, L’Oréal Luxe Division at L'Oréal?
1 Cevap
- You will support to plan, develop and design communication strategy (online & offline) across the brand’s multi channels to increase brand exposure and strengthen brand image,
- In accordance with the brand’s image, you will decide the best platforms for social media presence and support to implement Social Media Optimization and Social Media Marketing campaigns, and participate in the development of real-time marketing content with a strong collaboration with International Teams.
- You will lead all communication processes with influencers & agencies to support brand’s campaigns and always on plans with a budget management skill. This includes awareness & image projects as well as performance & sales activations. Also, will increase brand share on micro & nano influencers by working closely with CDO teams and 3rd parties,
- You need to keep up to date on social media trends (including trending social media platforms) and best practices educating internal and external stakeholders,
- You will work on the Social and Advocacy component of digital marketing campaigns and analyze and report on social community trending (pre and post) promotional launches to key internal and external stakeholders to ensure optimal customer satisfaction,
- You will lead community management for the brand/brands on owned social media platforms (comments, private & direct messages) and engage with followers in a pro-active way (User Generated Contents),
- You will develop contents on digital (Social, SEO etc.) & offline (Press Relations) to increase brand’s digital presence and e-PR worth of value: partnership with customers, management of content productions, leading brand events, lead of PR box processes with external agencies,
- You will use many tools including Google Analytics, Social Media Tools and Influencer Marketing Tools: closely tracking, reporting and taking specific actions,
- You will work closely with all sales teams, e-com and digital planning teams to keep up with special days and always-on activities, to increase sales conversion through e-commerce platforms.
