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What will you do as (Senior) Digital Project Manager, Consumer Products at L'Oréal?
1 Cevap
- Setting the digital strategy and digital goals for the category and brands as well as designing the roadmap for the digital team to achieve those goals and to mobilize relevant stakeholders under the same umbrella
- Strategizing the digital innovation agenda of the category and brands for media, development, Direct-to-Consumer (D2C) Ecommerce and digital technology services and leading such projects for realization
- Leading in-house media planning of the category and the brands as well as media agency operations for the category to ensure digital media strategy, planning, operations and optimization processes run smoothly with efficiency, effectiveness and business impact
- Responsible for the sell-out generated via all relevant digital channels including but not limited to paid, organic, CRM, and affiliate for D2C and paid for indirect ecommerce
- Managing digital agencies ranging from development and webmastering to SEO and measurement to lead the roadmaps including UX&UI strategy and necessary implementation processes for all websites and relevant platforms
- Setting relevant category and brands digital transformation strategy, roadmap and leading its implementation
- Strategy setting of CRM roadmap for the relevant category and brands and leading all relevant stakeholders to increase the category’s consumer database to increase sell-out, brand love and engagement
- Leading a team of direct reports with people management and career development responsibilities
