Leverages both global/ local know-how and best practices across divisions.
Builds and manages E-commerce Community to ensure effective communication & to accelerate e-commerce know-how transfer among Divisions Builds a systematic corporate monthly e-com. reporting.
Supports divisions to activate the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization).
Make sure that all divisions are aware of all the guidance and norms coming from the global teams regarding e-commerce
Guide & Support Indirect & D2C businesses.
Supports divisions to build e-jbps.
Supports divisions to develop customer/consumer understanding through customer data, contributing to the overall analysis of the consumer path to purchase.
Cooperate & Guide Love Brand teams to further integrate and accelerate E-commerce mindset and its flawless execution.
Cooperate DATA/CRM team on building e-com business intelligence.
To be the main contact of L’Oréal Turkey for providing e-commerce data and information to Zone.
Lead & orchestrate e-commerce related innovations