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L'Oréal

What will you do as Data & Business Intelligence Specialist, Professional Products at L'Oréal?

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  • Establish B2B/B2C/B2B2C Data Strategy, gather data and insights and make accessible to Brand Marketing, Sales and Consultancy Teams.
  • Support business units about data, modeling & interpreting considering e-2-e perspective.
  • Create CRM Strategy for the brands
  • Sets a recruitment strategy of data from different sources that will enrich CRM to guarantee the best interactions
  • Create analytical models including Segmentation, Churn, Next Best Offer etc and design action plans
  • Managing and Gathering business requirements and drawing scope.
  • Work together with Sales Operation teams on optimising the B2B sales data. Search for new systems/AI tools to improve business intelligence.
  • Ability to update Data Model and brief IT for implementation when necessary.
  • Defines KPIs and dashboards to track and optimize marketing strategies
  • Being responsible for local/global tools on data/CRM
  • Analyzing data from Google Analytics to create customized reports calculating key performance indicators, metrics and trends,
  • Planning of Google Analytics tracking codes or other web analytic tools to get data and improve engagement of sites,
  • Analyzing conversion rates and implementing A/B or MVT tests with Google Website Optimizer to get best ROI value,
  • Defines valuable content for Stylists based on customer segmentation