What will you do as Data & Business Intelligence Specialist, Professional Products at L'Oréal?
1 Cevap
- Establish B2B/B2C/B2B2C Data Strategy, gather data and insights and make accessible to Brand Marketing, Sales and Consultancy Teams.
- Support business units about data, modeling & interpreting considering e-2-e perspective.
- Create CRM Strategy for the brands
- Sets a recruitment strategy of data from different sources that will enrich CRM to guarantee the best interactions
- Create analytical models including Segmentation, Churn, Next Best Offer etc and design action plans
- Managing and Gathering business requirements and drawing scope.
- Work together with Sales Operation teams on optimising the B2B sales data. Search for new systems/AI tools to improve business intelligence.
- Ability to update Data Model and brief IT for implementation when necessary.
- Defines KPIs and dashboards to track and optimize marketing strategies
- Being responsible for local/global tools on data/CRM
- Analyzing data from Google Analytics to create customized reports calculating key performance indicators, metrics and trends,
- Planning of Google Analytics tracking codes or other web analytic tools to get data and improve engagement of sites,
- Analyzing conversion rates and implementing A/B or MVT tests with Google Website Optimizer to get best ROI value,
- Defines valuable content for Stylists based on customer segmentation
