What will you do as Business Intelligence Specialist, Professional Products at L'Oréal?

Establish B2B/B2C/B2B2C Data Strategy, gather data and insights and make accessible to Brand Marketing, Sales and Consultancy Teams.

Support business units about data, modeling & interpreting considering e-2-e perspective.

Create CRM Strategy for the brands

Sets a recruitment strategy of data from different sources that will enrich CRM to guarantee the best interactions

Create analytical models including Segmentation, Churn, Next Best Offer etc and design action plans

Managing and Gathering business requirements and drawing scope.

Work together with Sales Operation teams on optimising the B2B sales data. Search for new systems/AI tools to improve business intelligence.

Ability to update Data Model and brief IT for implementation when necessary.

Defines KPIs and dashboards to track and optimize marketing strategies

Being responsible for local/global tools on data/CRM

Analyzing data from Google Analytics to create customized reports calculating key performance indicators, metrics and trends,

Planning of Google Analytics tracking codes or other web analytic tools to get data and improve engagement of sites,

Analyzing conversion rates and implementing A/B or MVT tests with Google Website Optimizer to get best ROI value,

Defines valuable content for Stylists based on customer segmentation