What does Marketing Intern do at PepsiCo Turkey? What are the duties and responsibilities?
- Assists in developing and executing marketing and promotional initiatives to profitably increase consumption within budgeted parameters
- Supports defining the brand's packaging, advertising and promotion strategies and allocate the budget accordingly
- Accountable for projects that help deliver the brand's profit, volume and market share objectives.
- Coordinates product management projects with internal and external resources to achieve results (advertising agencies, market research, product development, production planning, trade activities, sales and consultants).
- Analyzes sell,in and sell-out data and compares results to established objectives to assure the effectiveness of marketing programs.