What does Insights Associate Supervisor do at PepsiCo Turkey? What are the duties and responsibilities?

This role contributes to deliver Business Analytics agenda by supporting Analytics Senior Supervisor for Turkey:

• Support Market & Category growth and PEP market share forecasting process:
• Coordinate and support adjustment of monthly market & PEP forecasts integrating with Nielsen actuals and DMR cycle figures. Preparing monthly PMR decks in order to share latest figures with commercial teams
• Feed Analytics Senior Supervisor with trend analysis for PSP/ACP forecasting cycle, coordinating meetings with category teams for alignment process
• Investigate best practices about forecasting models from Global Practice Network/ agencies in Turkey/ ESSA team to support Analytics Senior Supervisor finding out optimum scientific model
• Manage, leverage, and develop custom and syndicated analytical tools to monitor and diagnose brand business issues, identify information needs, and make actionable recommendations
• E Commerce Panel: Ensure panel development ,presentation of opp’s and risks to keystakeholders
• TT Segmentation Panel:
• Ensure segmentation panel data quality, presentation of insights & opportunities to commercial teams, tracking of actions
• Contribute to develop Digital Insight & Analytcis Agenda :
• GDM: Support media & digital ROI studies for each brand every year due to ESSA guideline to influence media spending and its allocation by optimization suggestions ensuring cross functional cooperation with marketing, media, digital marketing team
• Lift&adapt ESSA Digital Test&Learn studies and Digital Insight Tools to deploy within BU
• Manage special analyses derived from Nielsen&IPSOS&Kantar Panel according to Analytics team guidance Consistently review and suggests which analyses can help us to reach our must win battles
• Increase the insights capability of system covering her/his responsible area via trainings
• Coordinate and manage agency groups and relationships