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What does Deploy Senior Brand Manager do at PepsiCo Turkey? What are the duties and responsibilities?
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- Deliver strong Brand/Platform performance across TR per key business target (revenue, volume, share, brand KPIs)
- Implement global brand strategy localization & execution
- Ensure consistency of the brand strategy and the brand's fundamental elements
- Define annual marketing calendars keeping alignment with all key stakeholders
- Lead innovation pipeline with cross-functional teams, as well as leveraging globally existing innovations for TR business
- Ensure flawless delivery for brand programs – i.e. Innovation, Activation, working closely with cross-functional teams:
- Internal: R&D, Finance, Procurement, Insights, Commercialization, Sales, Trade, Promotions, etc.
- External: Digital, SM, Media, PR, Activation, Insights agencies, etc
- Collaborate with commercial teams, for both planning short & mid terms initiatives, and aligning on flawless execution of initiatives
- Help identifying new opportunities to drive growth
- Influence related teams for excellent execution of key taskforce initiatives
- Manage and track budget accordingly and drive efficient spendings
- Take people & planet+ iniatives as to move further in PepsiCo culture
- Manage xfunctional team and develop peers & direct report
