Bir Colgate-Palmolive ürününün fikir aşamasını ve rafa geliş sürecini anlatır mısınız?

I worked many years in innovation so I can tell you that it starts with marketing people, brainstorming with technology people, about consumer needs, competitive launches, or a launch from other categories, and come up with ideas. These ideas are screened, defined, transform into concept, the concept is tested, then the products are developed. So, the fragrance, the formula, the design of the packaging, once the bundle, as we call it, is validated, we move into production. So, the plant is identified, the plant validates it forward to make sure that we can produce it in large-scale. There are some technical validation, to make sure that the product is stable, then we must produce it, and we ship it to our warehouses around the world.