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What will you do as Digital Content Specialist at L'Oréal?
1 Cevap
- Creating written content for SacSirlari.com and Makyaj.com, according to SEO terms, makeup/beauty trends and brand delivered briefs
- Determining the visual assets that will be used in the articles
- Top score article creation
- Developing article formats & engagement tools to increase site metrics
- Adapting different CMS tools for well-written article publishing
- Merging monthly SEO trends and brand KPIs through content
- Heading for perfectionism of the contents in every means
- Merging multiple KPIs in one content, managing complexity
- Being in line with the brands and frequently updating knowledge of brands
- Upgrading past contents of the site according to Google metrics targeting better user journey
- Forming Hero contents and sub contents relevant to site category and information flow.
- Correctly linking the articles regarding their relevancy and category according to google metrics
