What does Trade Marketing Supervisor do at PepsiCo Turkey? What are the duties and responsibilities?

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Identify the growth pillars to be deployed to accelerate channel growth
Lead Traditional Trade Segmentation updates to drive incremental revenue at POS based on shopper & POS potential and effective trade investment
Lead multi functional teams (marketing, supply chain, finance, r&d, insights) for tailored focus across different development zones – East / West etc.. – especially identify and capture mix management and regional opportunities for beverages
Lead ACP satisfy demand agenda for TT Channel to ensure sales and marketing initiatives are inline with growth targets
Set up governance tools to ensure excellent execution: responsible for corrective actions on channel/customer strategy
Set up tracking&reporting tools to ensure business priorities / initiatives are in line with plans.
Lead/active guidance on key projects such as building competitive programs
Design and install a holistic ACP scorecard and on-going tracking and review process with clearly defined owners and timing to capture opportunities
Analyze internal and external data and supply input for channel growth projects
Manage Cooler Program and increase PepsiCo footprint and volume for target stores
Lead KazandiRio İş portal to support retailer engagement