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- Creating written content for SacSirlari.com and Makyaj.com, according to SEO terms, makeup/beauty trends and brand delivered briefs
- Determining the visual assets that will be used in the articles
- Top score article creation
- Developing article formats & engagement tools to increase site metrics
- Adapting different CMS tools for well-written article publishing
- Merging monthly SEO trends and brand KPIs through content
- Heading for perfectionism of the contents in every means
- Merging multiple KPIs in one content, managing complexity
- Being in line with the brands and frequently updating knowledge of brands
- Upgrading past contents of the site according to Google metrics targeting better user journey
- Forming Hero contents and sub contents relevant to site category and information flow.
- Correctly linking the articles regarding their relevancy and category according to google metrics
- 4 years university degree and excellent communication skills in English
- Min 9 yrs experience with strong digital, e-commerce background
- Good communication, cooperation and negotiation skills
- Strong strategic and analytical thinking skills with data driven and entrepreneurial mindset
- Ambitious, confident and passionate
- Demonstrated ability to manage complex projects of a technical nature, methodological mindset to test new ideas and work towards valid results
- Experience of various Digital Technologies & Tools
- Having market awareness of external trends
- Minimum 1 year of experience in digital communications, influencer management, content production and content marketing
- Excellent communication skills in English
- Good communication and negotiation skills
- Consumer-centric point of view
- Deep understanding for luxury brands and luxury communication
- Strong analytical problem-solving skills
- Ambitious, confident and able to take initiative
Leverages both global/ local know-how and best practices across divisions.
Builds and manages E-commerce Community to ensure effective communication & to accelerate e-commerce know-how transfer among Divisions Builds a systematic corporate monthly e-com. reporting.
Supports divisions to activate the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization).
Make sure that all divisions are aware of all the guidance and norms coming from the global teams regarding e-commerce
Guide & Support Indirect & D2C businesses.
Supports divisions to build e-jbps.
Supports divisions to develop customer/consumer understanding through customer data, contributing to the overall analysis of the consumer path to purchase.
Cooperate & Guide Love Brand teams to further integrate and accelerate E-commerce mindset and its flawless execution.
Cooperate DATA/CRM team on building e-com business intelligence.
To be the main contact of L’Oréal Turkey for providing e-commerce data and information to Zone.
Lead & orchestrate e-commerce related innovations
- Having strong written editorial capability
- Having strong communication skills-in particular with brands, by understanding their priorities and conveying them in most convincing native way
- Being solution centered, merging multiple purposes in integrated communication
- Being strict about deadlines and planning
- Ability to foster deep collaborative relationships with agencies and peers
- Ability to manage complexity
- Achieving results with integrity
- Interacting effectively across the organization
- Leading with generosity