Kraft Heinz Pazarlama Departmanı nasıl projeler üzerinde çalışır? Bir proje örneği anlatır mısınız?

We try to give you an example so that it is easier to understand what we do with milk. We need to assess whether today's product pricing reflects our job; we must ensure that we can offer a product that meets nutritional standards. This involves working on the packaging and the label, as well as the promotion. It's about how to effectively communicate the product to consumers.

We have to create a marketing plan and decide whether to use digital or outdoor sales channels. Once the consumer engages with our product, we need to determine if they are happy with it and willing to buy it again. If they are not satisfied, we need to go back and figure out how we can improve the product. This may involve changes to the recipe or the packaging. If a consumer is not buying our product, we need to understand why they are choosing not to do so.