What will you do as Data & CRM Specialist, Active Cosmetics at L'Oréal?

1 Cevap

Establish Online + Offline Data Strategy, gather data and insights and make accessible to E-commerce, Digital, Marketing, Sales and Business Development Teams.
Support business units about data, modeling & interpreting.
Work together with E-commerce teams on traffic, user, sales & CR data, to draw insights & improve business results.
Analyzing data from Google Analytics to create customized reports calculating key performance indicators, metrics and trends,
Define KPIs and dashboards to track and optimize marketing strategies
Work together with Sales Operation teams on optimising the B2B sales data. Search for new systems/AI tools to improve business intelligence.
Create CRM Strategy for the brands
Set a recruitment strategy of data from different sources that will enrich CRM to guarantee the best interactions
Create analytical models including Segmentation, Churn, Next Best Offer etc and design action plans
Being responsible for local/global tools on data/CRM