Global Graduate Programı Başvuruları Başladı!
What will you do as Data & CRM Specialist, Active Cosmetics at L'Oréal?
1 Cevap
- Establish Online + Offline Data Strategy, gather data and insights and make accessible to E-commerce, Digital, Marketing, Sales and Business Development Teams.
- Support business units about data, modeling & interpreting.
- Work together with E-commerce teams on traffic, user, sales & CR data, to draw insights & improve business results.
- Analyzing data from Google Analytics to create customized reports calculating key performance indicators, metrics and trends,
- Define KPIs and dashboards to track and optimize marketing strategies
- Work together with Sales Operation teams on optimising the B2B sales data. Search for new systems/AI tools to improve business intelligence.
- Create CRM Strategy for the brands
- Set a recruitment strategy of data from different sources that will enrich CRM to guarantee the best interactions
- Create analytical models including Segmentation, Churn, Next Best Offer etc and design action plans
- Being responsible for local/global tools on data/CRM
