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What does Commercial Digital Solutions Manager - Engagement Platform do at PepsiCo Turkey? What are the duties and responsibilities?
1 Cevap
- Pioneer a new way to engage with customers digitally and utilize a data-driven approach using key insights coming from the digital interactions to drive future growth for PepsiCo in Traditional Trade channel
- Own and manage the rollout of Customer Engagement Platform across all Europe markets including all necessary improvements/adjustments to be done to reflect customers’ needs across each and every market
- Lead day to day engagements with the cross functional scrum teams including BU and Sector Commercial and IT resources
- For each market, facilitate the process to understand key business objectives and customer pain points, understand existing technology solutions and dependencies, support platform development by converting business needs into development agenda.
- Own, prioritize and communicate the Product Backlog and work together with BU’s product business owners, IT team, 3rd party vendors, agencies & global/sector teams to deliver on it
- Propose and co-develop digital campaign mechanisms and activation plans, working in collaboration with the BU’s product business owners and share high ROI campaign mechanics with other BUs
- Develop standard scorecards to track performance, problem solve issues, create actionable plans and find new opportunities
- Develop a deep understanding of consumer/customer behavior data over the platforms and leverage insights to inform data-driven decision making working collaboratively with BU and Advanced Analytics teams
- Develop right selling approach to our customers and build change management plan with Sector Transformation team in order to successfully transition our customers to this new way of making business with PepsiCo
- Build future commercial digital roadmap to continually improve Customer Engagement Platform and ensure alignment with BUs and Sector teams on the prioritization and timing of detail features & capabilities
- Ensure value realization targets are achieved over the horizon of the implementation
- Identify & share best practices and insights coming from each BU, other sectors and other external companies
