What does Assistant Brand Manager do at PepsiCo Turkey? What are the duties and responsibilities?

The Assistant Brand Manager works under the supervision of the Brand Manager who has certain key responsibilities to perform that help the brand manager as well as the organization. They help to define and to execute the brand’s launch plans both new product development and reframe/refresh projects, flawless communication plans (ATL / BTL), packaging, trade merchandising and promotion strategies and allocate the budget accordingly. An assistant is required to analyze data, present projections to the brand manager and develop suggestions on how the visibility of company’s products can be improved within the ideology and financial budget of the company.
Supports defining the brand’s packaging, advertising and promotion strategies and allocate the budget accordingly,
Accountable for projects that help deliver the brand’s profit, volume and market share objectives,
Coordinates product management projects with internal and external resources to achieve results (advertising agencies, market research, product development, production planning, trade activities, sales and consultants),
Analyzes market data and compares results to established objectives to assure the effectiveness of marketing programs,
Prepare business updates and define insights/actions to support BM’s for the regular meetings (PMR, 16 Week, Stage&Gate presentations, Monthly Brand Reviews, etc),
Close tracking of NPD’s with commercialization team to ensure flawless launc process.