PepsiCo CSD Marketing team in Eastern Europe is looking for Brand Manager. Preferred locations across ESSA are Poland Turkey, Russia
Roles & Responsibilities:
- Contributing to development of long-term strategy (5 years) for Mirinda brand
- Adapt PepsiCo Strategic Planning growth tasks for EER region
- Create 360' communication platforms for Core products and Innovations (TV, digital, key visuals); partner with agencies.
- Deliver and update campaign brand playbooks for regional use
- Partner with global beverages group to effectively adapt global communication strategies to regional needs
- Actively cooperate with local BU marketing teams to develop locally relevant campaign executions
- Partner with Design team to create Visual Identity for the brand, be responsible for brand image consistency
Manage insights agenda for respected portfolio
- Initiate and manage brand research projects
- Brand and business performance tracking and analysis
- Monitor and analyze brand performance data (market data, consumer data, media information, ad hoc promotion performance) to evaluate achievement vs. targets and to propose corrective measures and learning's for future development
All of the above is done in close partnership with BU and GBG Marketing, Insights, Innovation teams inside the organization and relevant external partners.
Minimum Qualification: University degree (marketing, economics beneficial)
Experience in Brand management (FMCG) no less than 7 years;
Preferred: Prior Marketing Brand building experience within consumer packaged goods;
Marketing and financial literacy;
Strong success record in product/ brand management across all 4 Ps;
Strong leadership skills;
Ability to effectively collaborate, communicate and influence in a matrix environment;
Combination strong analytical skills and creative thinking and problem solving skills;
Be able to multi-task and work in a fast paced dynamic environment;
- English: written and verbal no less than upper-intermediate.
FMCG sektörü gerçekten hızlı bir sektör. Sürekli olarak değişimi, hızı, dönüşümü, yeni fikirleri, yeni ürünleri içinde barındırıyor ve bu kadar yeniliğin olduğu bir yerde sizin her zaman ilerleyeceğiniz ve yöneleceğiniz alanlar oluyor. Bu da beni oldukça cezp ediyor.