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Pazarlama ve Satış alanlarında çalışmak arasında nasıl farklar ve benzerlikler var?

Melda Yaşar Cebe
Melda Yaşar Cebe
Head of Marketing, Kraft Heinz
Transkript

My experience is something between sales and marketing. I believe that it helps to put the pieces of the puzzle together, and this is the starting point. The reason why I enjoy it is that when you are only doing marketing, you sometimes forget the realities of life and how difficult it is to execute strategies in the market. You become part of a theory and lose touch with reality. What you write on paper might sound appealing, but it’s not necessarily executable in practice.

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