Data & CRM Analyst

If you are ready to take charge of your career and join us on our quest for the next billion consumers, join our Chief Marketing Office!

Cevaplar 5

L'Oréal
2669 takipçi
  • 4 years’ university degree and excellent communication skills in English,
  • 2-3 years of experience in related job assignment
  • Advanced level of MS Office Applications, SQL Language, Knime, R
L'Oréal
2669 takipçi
  • Establish Data Strategy, gather data and insights and make accessible to Brand Marketing Teams.
  • Support business units about data, modeling & interpreting considering e-2-e perspective.
  • Create CRM Strategy for The brands with D2C Channels
  • Create analytical models including Segmentation, Churn, Next Best Offer etc and design action plan
  • Managing and Gathering business requirements and drawing scope.
  • Ability to update Data Model and brief IT for implementation when necessary.
  • Analyzing conversion rates and implementing A/B or MVT tests with Google Website Optimizer to get best ROI value,
  • Analyzing data from Google Analytics to create customized reports calculating key performance indicators, metrics and trends,
  • Planning of Google Analytics tracking codes or other web analytic tools to get data and improve engagement of sites,
  • Being responsible for local/global tools on data/CRM
  • Designing Analytics & Double-click Data Architecture