YOU are invited to the 1st ever “L’Oréal Turkey Supply Chain Summit” on 7th December, 2022!

Discover Supply Chain dynamics and how it digitally transforms our way of working and refresh your knowledge on new trends!

Get inspired by top local and international experts and deep dive into Supply Chain World!

• Support E-KAM by working closely with the other teams to define e-commerce strategy
• Following the annual targets, agreements and reconciliations of all e-commerce customers
• Making regular visits to the implementation of the annual activity plans of the customers, to ensure and control the realization of these plans
• Making all the data required to be obtained within the scope of the contract from all e-com customers and sharing it with the relevant teams
• Increasing the service quality by making stock - sales analysis of e-commerce customers, to ensure that there is no loss of sales by maintaining stock levels
• Monitoring and implementing the rights arising from the contract with the customers for both parties
• Acquiring potential customers and improving existing customers in line with the e-commerce market dynamics
• Consultancy and development of hairdresser salons that want to exist in this channel by investing in e-commerce
• Ensuring, developing and controlling the compliance of E-retail customers with the criteria
• Managing pure player customers' sell-out activity plan and coordinating sell-in
• Management of e-retailer customers' sell-in and sell-out
• Consolidating the periodic sales forecast from customers in line with customer targets and sharing it with the planning team

• Identifying online business opportunities by detecting new trends, players, technologies and digital services
• Develop market analysis to understand demand and identify potential online channel opportunities.
• Plans and adapt brand strategies into e-commerce channel & customer strategies and execute the campaign processes.
• Launching, managing, monitoring, tracking and optimizing e-commerce business plan with all stake holders
• Liaison between sales, marketing and category development to align brand calendar and e-commerce calendar
• Coordinate e-jbp process with brand, commercial, digital and supply chain team
• Drive sales, conversion, traffic, site optimization and manage online business KPIs (category conversion, Average Order Value, L'Oréal Buyer #, etc…)
• Design, develop/adapt and implement online marketing campaigns aimed at improving the e-commerce funnel to generate revenue volume at client basis
• Work closely with marketing teams to define the online marketing process of the launches and projects.
• Prepare and present products proposals to future and current Ecommerce partners
• Deploy successful product listing, stock allocation, new launches, special offers and unique product bundles
• Handle specific sales events thanks to collected information from marketing department to enhance brand’s visibility and improve sales performance
• Increasing sell-out with designing commercial events and marketing activations.
• Managing the full cycle of customer event process by collaborating with other departments.
• Ensure budgetary monitoring of E-Jbp
• Following and reporting competitors and marketplaces campaigns, price policies, product ranges for online channels,
• Merchandise website products/categories based on current and forecasted sales objectives, key seasons and events, and website selling data
• Create and share daily, weekly and monthly reports to management team
• Ensure E-commerce benefits all, i.e. drives consumers and revenues to salons

• Establish Online + Offline Data Strategy, gather data and insights and make accessible to E-commerce, Digital, Marketing, Sales and Business Development Teams.
• Support business units about data, modeling & interpreting.
• Work together with E-commerce teams on traffic, user, sales & CR data, to draw insights & improve business results.
• Analyzing data from Google Analytics to create customized reports calculating key performance indicators, metrics and trends,
• Define KPIs and dashboards to track and optimize marketing strategies
• Work together with Sales Operation teams on optimising the B2B sales data. Search for new systems/AI tools to improve business intelligence.
• Create CRM Strategy for the brands
• Set a recruitment strategy of data from different sources that will enrich CRM to guarantee the best interactions
• Create analytical models including Segmentation, Churn, Next Best Offer etc and design action plans
• Being responsible for local/global tools on data/CRM

• Managing database and analyzing data

• Directing the distributor's technical problems to Univera

• Having specific job description to take high responsibility and empowerment to take initiative