PEP + Zorunlu İşyeri Eğitimi Staj Programı
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- Setting the digital strategy and digital goals for the category and brands as well as designing the roadmap for the digital team to achieve those goals and to mobilize relevant stakeholders under the same umbrella
- Strategizing the digital innovation agenda of the category and brands for media, development, Direct-to-Consumer (D2C) Ecommerce and digital technology services and leading such projects for realization
- Leading in-house media planning of the category and the brands as well as media agency operations for the category to ensure digital media strategy, planning, operations and optimization processes run smoothly with efficiency, effectiveness and business impact
- Responsible for the sell-out generated via all relevant digital channels including but not limited to paid, organic, CRM, and affiliate for D2C and paid for indirect ecommerce
- Managing digital agencies ranging from development and webmastering to SEO and measurement to lead the roadmaps including UX&UI strategy and necessary implementation processes for all websites and relevant platforms
- Setting relevant category and brands digital transformation strategy, roadmap and leading its implementation
- Strategy setting of CRM roadmap for the relevant category and brands and leading all relevant stakeholders to increase the category’s consumer database to increase sell-out, brand love and engagement
- Leading a team of direct reports with people management and career development responsibilities
- 4 years’ university degree, preferably in Business and Commercial departments,
- Minimum 3 years of sales experience gained in multinational FMCG companies,
- Strong analytical, problem solving and negotiation skills,
- 360° account management, team management and P&L account management experience
- 4 years’ university degree and excellent communication skills in English,
- 2-3 years of experience in related job assignment
- Advanced level of MS Office Applications, SQL Language, Knime, R, BI reporting tools
- Proficiency on data modelling/mining techniques
- Ability to update Data Model and brief IT for implementation when necessary.
- Creating written content for SacSirlari.com and Makyaj.com, according to SEO terms, makeup/beauty trends and brand delivered briefs
- Determining the visual assets that will be used in the articles
- Top score article creation
- Developing article formats & engagement tools to increase site metrics
- Adapting different CMS tools for well-written article publishing
- Merging monthly SEO trends and brand KPIs through content
- Heading for perfectionism of the contents in every means
- Merging multiple KPIs in one content, managing complexity
- Being in line with the brands and frequently updating knowledge of brands
- Upgrading past contents of the site according to Google metrics targeting better user journey
- Forming Hero contents and sub contents relevant to site category and information flow.
- Correctly linking the articles regarding their relevancy and category according to google metrics
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