• Pioneer a new way to engage with customers digitally and utilize a data-driven approach using key insights coming from the digital interactions to drive future growth for PepsiCo in Traditional Trade channel
• Own and manage the rollout of Customer Engagement Platform across all Europe markets including all necessary improvements/adjustments to be done to reflect customers’ needs across each and every market
• Lead day to day engagements with the cross functional scrum teams including BU and Sector Commercial and IT resources
• For each market, facilitate the process to understand key business objectives and customer pain points, understand existing technology solutions and dependencies, support platform development by converting business needs into development agenda.
• Own, prioritize and communicate the Product Backlog and work together with BU’s product business owners, IT team, 3rd party vendors, agencies & global/sector teams to deliver on it
• Propose and co-develop digital campaign mechanisms and activation plans, working in collaboration with the BU’s product business owners and share high ROI campaign mechanics with other BUs
• Develop standard scorecards to track performance, problem solve issues, create actionable plans and find new opportunities
• Develop a deep understanding of consumer/customer behavior data over the platforms and leverage insights to inform data-driven decision making working collaboratively with BU and Advanced Analytics teams
• Develop right selling approach to our customers and build change management plan with Sector Transformation team in order to successfully transition our customers to this new way of making business with PepsiCo
• Build future commercial digital roadmap to continually improve Customer Engagement Platform and ensure alignment with BUs and Sector teams on the prioritization and timing of detail features & capabilities
• Ensure value realization targets are achieved over the horizon of the implementation
• Identify & share best practices and insights coming from each BU, other sectors and other external companies

• Aylık ve Yıllık şirket satış hedeflerini cirosal ve tonajsal olarak gerçekleştirmek
• Ekip gelişimine destek olup sorumluluğundaki bölgede işini büyütmek
• Şirket standartlarını sağlamak ve geliştirmek
• Müşteri ilişkilerini yönetmek
• Saha ürün tanzim ve teşhir standartlarının uygulanmasını sağlamak
• Yönettiği ekibin saha çalışmalarıyla eğitimini sağlamak
• Günlük operasyonlarda distribütöre ait satış performansı ve muhasebesel dataların akışını sağlamak

We offer to you a full day with our leaders to meet PepsiCo world and taste our culture. The day will start with a warm welcoming and it will continue with the presentations of different departments. 

There will be chat sessions, interactive activities, competitions with awards during the day. We will organize the sessions according to your department preferences. Let’s Meet & Greet! 

• 6+ years of relevant digital/brand marketing experience [FMCG industry beneficial]
• Digital Marketing expert: Digital must be his/her passion: constantly updated on new trends, social media fanatic, knows and explains best cases from brands around the globe, etc… but always from the brand management lens: understands consumer insights, plans media to build equity, able to deal with consumers and customers.
• Strong experience in digital media & content production
• Strategist - creative, autonomous, results-oriented, with high capacity leadership to influence others, ensure teamwork, and build strong relationships.
• Excellent communication skills - engage and influence multiple stakeholders to build strong working relationships and take others with you.
• Cross-cultural abilities - able to understand different stakeholders needs, develop aligned plans in environments of diversity and uncertainty, and work with a positive “make it happen” attitude. [multiple languages is beneficial but not necessary]
• Analytical skills – create robust analysis and meaningful insights to drive actions and highlight opportunities
• Project management – ability to manage multiple projects in a fast moving and ever changing environment with maturity and foresight to cope with input and changes, sometimes at the last minute.
• Inspire others – ability to engage broad range of stakeholders both through compilation of compelling and persuasive presentations and ability to deliver.
• Innovative and entrepreneurial - keen interest in brand engagement platforms, digital business models and new technology advances
• Collaborative and honest – work with integrity as a valuable member of the virtual European digital team, sharing best practice and building on others work to drive synergy, agility and pace of change across the sector