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L'Oréal

What will you do as Digital Content Specialist at L'Oréal?

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  • Creating written content for SacSirlari.com and Makyaj.com, according to SEO terms, makeup/beauty trends and brand delivered briefs
  • Determining the visual assets that will be used in the articles
  • Top score article creation
  • Developing article formats & engagement tools to increase site metrics
  • Adapting different CMS tools for well-written article publishing
  • Merging monthly SEO trends and brand KPIs through content
  • Heading for perfectionism of the contents in every means
  • Merging multiple KPIs in one content, managing complexity
  • Being in line with the brands and frequently updating knowledge of brands
  • Upgrading past contents of the site according to Google metrics targeting better user journey
  • Forming Hero contents and sub contents relevant to site category and information flow.
  • Correctly linking the articles regarding their relevancy and category according to google metrics
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