PepsiCo
PepsiCo

PepsiCo

PepsiCo

FMCG·4.0K Takipçi

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Establishing an effective and robust business intelligence system that will allow to monitor EER snacks business performance and perform EER cross-country analysis to alert and provide insights on key business problems.


Deliverables of the role;


  • Consolidate performance analytics from the individual countries and provide EER Snacks Category leadership with consolidated business overview
  • Unlock full potential of regional reports - for the EER region needs
  • Lead cross-country analysis to address top challenges and opportunities
  • Play the role of single point of contact for BU analytics teams to maximize synergies
  • Ensure excellent partnership with other functions and external partners
  • University graduate (related Business degree)
  • FMCG, Sales, Marketing, TM experience with a total of min 5 yrs
  • Fluent in English
  • Very strong leadership and communication skills with proven track record of delivery
  • High level of business acumen – must be commercially savvy, with strong analytical skills
  • Strong planning, organizing and follow skills together with drive for results
  • Strong collaboration, communication , influence and impact skills
  • Proactive working style and initiative taking
  • Can do attitude and willingness to take on challenges

Digital Marketing


  • Develop, implement digital marketing strategies, plans, activations working closely with brand teams and media team.
  • Create brand based digital calendar plan and engagement platforms, setting the direction on what will be delivered and ensuring that digital channel needs are considered from the beginning of the ideation process,
  • Orchestrate the digital media planning, buying and digital content launches for all brands
  • Orchestrate the digital asset productions from initiation to final asset delivery with related brand teams
  • Manage digital channels: social media channels, brand websites
  • Responsible of digital reporting dashboards 
  • Lead content approval tool
  • Deliver clear reviews of activity performance vs. plan and define future recommendations to optimize, improve digital performance
  • Manage and lead relations with digital media agencies
  • Lead/support/consult all digital touchpoints with all internal and external stakeholders
  • Working with digital marketing transformation team lead, coordinate and execute the key initiatives: platform investment decisions, ROI studies, third party projects, technology, tool deployments, test & learn agenda etc.


PEP Creative Studio


  • Lead team for brand engagement delivery: creative, strategy and production to ensure best in class work is delivered
  • Lead team for creative solutions that meet measurable business goals and requirements
  • Support and manage the cost efficiency, quality of brand engagements, creatives
  • Maintain constant communication with brand contacts enabling an ever-present pulse on activation of the engagement
  • Ensure team is aligned and resourced appropriately across all projects, productions
  • Support team in developing debriefs, strategies. Supports team in digital marketing strategies and media planning requirements
  • Ensure team implements best practices and creates ideas/campaigns based on guidelines

Support sales finance team with Daily work flow of Organizational Trade channel


Support preparation of Net Revenue Plan and ensure its execution in line with plans through TPR


Support approval process of Local Supermarket’s activities


Preparing and analyzing monthly budget reports of Local Supermarkets


Calculating monthly budget allowance amounts of Local Supermarkets


Provide insights and tactics on key revenue levers of:


Local OT trade spend efficiency,


revenue & trade margin optimization for LOT


promotional activities efficiency

  • Managing the Potato Chips, Tortilla & Fritos & RBS chips, Extruder & FCP & Pop Corn Chips Lines, packaging lines performance of his/her shift.
  • Tracking the Daily plan adherence and support the service to sales to catching the daily plan adherence.
  • Leading Lean implementation in his/her shift
  • Ensuring the completion of volume in weekly production plan
  • Ensuring efficient production runs on Potato Chips, Tortilla & Fritos & RBS chips, Extruder & FCP & Pop Corn Chips categories
  • Ensuring food safety on all production lines
  • Ensuring people safety on all production lines
  • Track Performance in Potato Chips, Tortilla & Fritos & RBS chips, Extruder & FCP & Pop Corn Chips Lines (basic, oil, seasoning, packaging efficiencies)
  • Supporting R&D for new product trials and launches
  • Gate keeping of IPS and Weak Link standards
  • Leading , Lean,productivity and recon savings program
  • Meeting the requirements Management system with in the plant such as GEHSMS and 14001 Environmental Management System in his/her area of responsible
  • Support the shift manager to perform the monthly team meetings and inform his/her teams with the team scores and take necessary actions.
  • Support to shift manager to lead the weekly performance meeting with his/her teams.for all production and packaging lines.
  • Leading the QCDM meetings with his/her teams.for all production lines.
  • Provide support to shift staff to attend necessary training.
  • Reporting the weekly shift performance and tracking the necessary action plans.
  • Coordinating communication of all related production teams in his/her shift.
  • Deploying production scheduling in his/her shift
  • Coordinate the maintenance requirements with the shift maintenance technicians.
  • Close contact with quality assurance technician related product quality.
  • Close contact with the logistics supervisors to improve the service to sales ratio.

Kişiler

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