PepsiCo
PepsiCo

PepsiCo

PepsiCo

FMCG·4.0K Takipçi

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  • Channel Strategy Manager is tasked with designing strategy projects and lead cross-functional teams to drive implementation of strategic initiatives of Organized Trade Channel 
  • Lead the process of coming up with incremental growth and sell & move productivity proposals for different geographies and market dynamics. Manage the development of business cases and strategic options based on research and analysis, economic models, and ROI analysis.
  • Manage development and delivery of network design strategies across all channels. Complete research and analysis of industry best practices and channel utilization to develop high-quality network strategies and plans.
  • Co-ordinate the inclusion of customer segmentation and Customer Value Offers (CVO)/Joint Business Plans (JBP) to deliver holistic programs.
  • Design and lead sales premium mechanisms & sales targeting process, set business metrics, evaluate actual performance, make recommendations to channel business leaders on performance target achievement, simulate & test proposed model and ensure accuracy of the process from target-to-premium. 
  • Personally interact with customers to gather information on industry developments and to identify opportunities. Work closely with Key account customers, Insights and Key Account teams to identify market trends. Utilize this data and analysis in the development of channel strategies.
  • Close communication with sales field force organization, realize frequent customer & retailer visits to measure the field’s pulse
  • Integrate into annual plans and lead long term strategic planning processes for Organized Trade channel strategies, co-ordinate expansion plans, prepare for pre and post preparations and hyper-care period for transitions.
  • Oversee projects through execution, facilitate the execution process. Provide leadership for project closure and incorporate lessons learned into the project processes, best practices, methodology and tools. 
  • Also act as one of the business leaders to support big transformational Organized Trade sales projects, develop channel based communication plans to drive internal knowledge.
  • Join Organized Trade customer team in WCCE (World Class Customer Engagement) process to act as a counterpart in channel strategy requirements and develop solutions for customer based needs addressed in customer JBP plans
  • University graduate Beverage/Food manufacturing or Fast moving consumer goods sector experience would be a distinct advantage.


    At least 2-3 years experience in import operation of food industry


    Fluency in Turkish & English


    Oracle knowledge would be a significant asset.


    A pro-active self-starter with an acute attention to detail and the ability to manage complexity.


    Team player, with excellent interpersonal, analytical and communication skills to be able to build effective relationships.

    To achieve volume and profit objectives within specifically assigned customers through productive relationships, planning and execution compatible with channel/company strategy.

    Accountabilities – list in priority order the main accountabilities/deliverables of the role, including key measures. These should be clearly the responsibilities of the JOB HOLDER.


    • Develop and evolve a customer strategic and tactical plan:


    • Customer analysis reviewing previous plan and performance with key conclusions. From this build a SWOT ( strengths, weaknesses, opportunities, threats) analysis.
    • Develop customer specific (SMART) plans that cover overall strategy, specific goals (what will be achieved) and tactics ( how this will be achieved) for range, merchandising, promotions, pricing, service and distribution.
    • Clear volume & profit (latter as appropriate) phased goals by brand by account.
    • Build a datal plan detailing the planned presentation, agreement and implementation of all elements of the customer plan.


    • Execution Of Customer Plan:


    • Appropriate levels of written, verbal and face to face communication with the customer ( to be determined by specific account).
    • Presentation, negotiation and implementation of targeted plans for range, merchandising, promotions, pricing, service, and distribution.


    • Develop a productive business to business relationship with the customer.


    • Build and log a clear understanding of the customer structure, roles and individuals.
    • Periodical visits to the customer to develop a trust based, mutually beneficial relationship at the all appropriate points of interaction.
    • One major business review with all customer / company key personnel. Quarterly business reviews with primary contact (Buying).
    • Consistently high customer service: same day response time; prioritisation and solving of customer ‘issues’ within agreed time frames.
    • To an appropriate level, have a clear undersatnding of how the customer makes key decisions, who owns / influences / implements them and built relationships with key personnel as a result. As appropriate, facilitate multi-functional relationships between the customer and the company to influence key decisions.


    • Building internal multi-functional alignment to the account to achieve volume / profit goals:


    • Within the specific account plan, work with line manager to focus the required internal resources against specific goals:


    • Trade Marketing / Category management, time / resource allocation.
    • Logistics (supply chain), time / resource allocation.


    • Build an account budget and gain agreement to it, to deliver customer specific plans at the desired profitability.
    • Communication and commitment building within field support teams.


    • Customer Administration:


    • Maintain an account file that represents the current situation within the account in terms of the key sales drivers.
    • Build and keep updated store database for the account.
    • Provide desired level of forecasting for company production planning.
    • Complete all customer administration as required (eg. Promotional proposals, product files etc)
    • Weekly store visits to validate compliance to account plans.
    • Continually updated budget with exact status on every activity / invoice.
    • Evaluation of all key customer activities within the plan (eg. Promotions)
    • University Degree
    • At least 4 years of marketing experience preferably in brand development
    • Have proven examples of leadership & influence skills
    • Have strong time management capabilities
    • Be a creative thinker
    • Fluent in English and Turkish
    • Üniversite mezunu (Lisans ve üzeri),
    • Hızlı Tüketim tecrübesi olan,
    • Tercihen Ingilizce bilen,
    • Kariyer hedefi olan,
    • Seyahat engeli olmayan bir ekip arkadaşı arıyoruz.

    • University degree


    • Min 4 years CPG experience with at least 2 years Revenue Management experience, preferably including both Strategy & Execution and covering each discipline (Pack/Price/Promotions/Trade Terms/Mix)


    • Strong commercial and analytical ability


    • Deep analytical expertise, financial / P&L competency, consumer research experience, Conjoint experience, elasticity measurement techniques


    • Experience of Sales Finance/ Customer planning (TPM) systems deployment and use


    • Core Planning Process definition and implementation


    • Insights & agency experience across both Shopper & Consumer


    • Excellent command of English


    • Excellent knowledge of MS Office

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