PepsiCo
PepsiCo

PepsiCo

PepsiCo

FMCG·4.0K Takipçi

Marketing Assist Manager, EE Beverages

YOUR TALENT. OUR STAGE.

Başvuru süresi doldu
Tür
İş İlanı
Son Başvuru Tarihi
30.06.2020 06:00
Çalışma Türü
Tam Zamanlı
Deneyim
5+ Yıl

PepsiCo CSD Marketing team in Eastern Europe is looking for Brand Manager. Preferred locations across ESSA are Poland Turkey, Russia



Roles & Responsibilities:
Strategic Planning


  • Contributing to development of long-term strategy (5 years) for Mirinda brand
  • Adapt PepsiCo Strategic Planning growth tasks for EER region


Marketing communications


  • Create 360' communication platforms for Core products and Innovations (TV, digital, key visuals); partner with agencies.
  • Deliver and update campaign brand playbooks for regional use
  • Partner with global beverages group to effectively adapt global communication strategies to regional needs
  • Actively cooperate with local BU marketing teams to develop locally relevant campaign executions
  • Partner with Design team to create Visual Identity for the brand, be responsible for brand image consistency


Manage insights agenda for respected portfolio


  • Initiate and manage brand research projects
  • Brand and business performance tracking and analysis
  • Monitor and analyze brand performance data (market data, consumer data, media information, ad hoc promotion performance) to evaluate achievement vs. targets and to propose corrective measures and learning's for future development


All of the above is done in close partnership with BU and GBG Marketing, Insights, Innovation teams inside the organization and relevant external partners.

Education/Certifications:


  • Minimum Qualification: University degree (marketing, economics beneficial) 



Work Experience:


  • Experience in Brand management (FMCG) no less than 7 years;

  • Preferred: Prior Marketing Brand building experience within consumer packaged goods;



Requirements:


  • Marketing and financial literacy;

  • Strong success record in product/ brand management across all 4 Ps;

  • Strong leadership skills;

  • Ability to effectively collaborate, communicate and influence in a matrix environment;

  • Combination strong analytical skills and creative thinking and problem solving skills;

  • Be able to multi-task and work in a fast paced dynamic environment;

  • English: written and verbal no less than upper-intermediate.