L'Oréal
L'Oréal

L'Oréal

L'Oréal

FMCG·4.3K Takipçi

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Being part of Active Cosmetics Division - Pharmacy Channel and directly reports to the Business Development Manager


Responsible for providing consultancy service to Pharmacists on digitalization, professionalization, merchandising and category development


Analyzing market data, competition and creates concrete actions plans with sales team


Managing annual sell-out budget according to company's priorities and accounts' business objectives.


Negotiating and monitoring key accounts' JBPs.


Joining category management related customer meetings with Business Development Manager and track field executions

4 years’ university degree and excellent communication skills in English


Min 7 years of experience in marketing, brand development and execution experience in FMCG


Digital savy & creative & team player


Growth mindset and results driven


Innovative, ambitious, and able to take initiative


Having a market and consumer insight in beauty industry is a plus

  • Establish Data Strategy, gather data and insights and make accessible to Brand Marketing Teams.
  • Support business units about data, modeling & interpreting considering e-2-e perspective.
  • Create CRM Strategy for The brands with D2C Channels
  • Create analytical models including Segmentation, Churn, Next Best Offer etc and design action plan
  • Managing and Gathering business requirements and drawing scope.
  • Ability to update Data Model and brief IT for implementation when necessary.
  • Analyzing conversion rates and implementing A/B or MVT tests with Google Website Optimizer to get best ROI value,
  • Analyzing data from Google Analytics to create customized reports calculating key performance indicators, metrics and trends,
  • Planning of Google Analytics tracking codes or other web analytic tools to get data and improve engagement of sites,
  • Being responsible for local/global tools on data/CRM
  • Designing Analytics & Double-click Data Architecture
  • 4 years’ university degree
  • Min. 3 years of experience in marketing, brand development and execution experience in FMCG
  • Excellent communication skills in English
  • Strong analytical problem solving, communication and negotiation skills
  • Growth mindset and results driven
  • Innovative, ambitious, and able to take initiative

Kişiler

Deren Yazçayır
Deren Yazçayır
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