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  • 1-2 years of experience in business analytics (preferably FMCG companies, media houses, research agencies)
  • Ability to navigate in matrix organization
  • Healthy dissatisfaction with status quo, readiness to drive agenda and influence senior stakeholders
  • Ability to work under high level of ambiguity
  • Fluent English
  • Strong analytical thinking with proven ability to connect data and insight from retail and household panels, macro and micro trends and deliver clear insights along with implications for the business
  • Ability to quickly see and sell the "big picture"
  • Multitasking and responsive, proactive and curious attitude
  • Ability to think strategically, beyond current and ongoing processes
  • Good relationship building and savvy communication skills

This role contributes to deliver Business Analytics agenda by supporting Analytics Senior Supervisor for Turkey:


  • Support Market & Category growth and PEP market share forecasting process:
  • Coordinate and support adjustment of monthly market & PEP forecasts integrating with Nielsen actuals and DMR cycle figures. Preparing monthly PMR decks in order to share latest figures with commercial teams
  • Feed Analytics Senior Supervisor with trend analysis for PSP/ACP forecasting cycle, coordinating meetings with category teams for alignment process
  • Investigate best practices about forecasting models from Global Practice Network/ agencies in Turkey/ ESSA team to support Analytics Senior Supervisor finding out optimum scientific model
  • Manage, leverage, and develop custom and syndicated analytical tools to monitor and diagnose brand business issues, identify information needs, and make actionable recommendations
  • E Commerce Panel: Ensure panel development ,presentation of opp’s and risks to keystakeholders
  • TT Segmentation Panel:
  • Ensure segmentation panel data quality, presentation of insights & opportunities to commercial teams, tracking of actions
  • Contribute to develop Digital Insight & Analytcis Agenda :
  • GDM: Support media & digital ROI studies for each brand every year due to ESSA guideline to influence media spending and its allocation by optimization suggestions ensuring cross functional cooperation with marketing, media, digital marketing team
  • Lift&adapt ESSA Digital Test&Learn studies and Digital Insight Tools to deploy within BU
  • Manage special analyses derived from Nielsen&IPSOS&Kantar Panel according to Analytics team guidance Consistently review and suggests which analyses can help us to reach our must win battles
  • Increase the insights capability of system covering her/his responsible area via trainings
  • Coordinate and manage agency groups and relationships
  • Market insight capability – min. 4 years experience across the full breadth of market insight techniques – (retail audit, consumer panels, loyalty data, segmentation)
  • Fluent in English
  • Highly numerate with very strong analytical thinking with proven ability to connect data & insight from category consumption, brands drivers, macro & micro trends, and future forces of consumer change and deliver clear outlook scenarios along with implications for the business
  • Strong communication and presentation skills to be able to clearly distil a lot of complex data and information into actionable insights for the marketing/business
  • Strong analytical skills, able to synthesis and integrate learning from multiple sources and see the connections in data, trends, events etc to generate insights
  • Ability to combine data, judgment and experience to make effective decisions in complex situations and when there is a lot of uncertainty or ambiguity
  • Experience in developing and maintaining relationships with external agencies
  • Proven ability to manage a matrix organization (cross-functional / cross-border), collaborating and influencing, actively seeking the input of others to gain broad alignment to ideas, communicating direction and influencing decision making to move teams towards a common goal