•      Strategize the digital communication of brands at a top-line level and place on annual pillars to operate through

•      Define campaign-level strategy for each brand through research, past learnings incorporating innovation and trends

•      Build digital upper and lower funnel or always-on and campaign-based campaigns that would reflect the top-line strategy

•      Debrief campaign plans through situating each action into brand needs and ambition while hitting short and mid-term targets via applicable, effective and efficient proposals

•      Use media campaigns as outlets to generate consumer behavior insights

•      Create a digital sales, media, measurement and UX/UI roadmap, follow-up on a daily basis to create top selling e-commerce brands for each channel of responsibility

•      Enable Customer data and relationship flow for CRM working with Data team