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L'Oréal

What will you do as Data & CRM Specialist, Active Cosmetics at L'Oréal?

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  • Establish Online + Offline Data Strategy, gather data and insights and make accessible to E-commerce, Digital, Marketing, Sales and Business Development Teams.
  • Support business units about data, modeling & interpreting.
  • Work together with E-commerce teams on traffic, user, sales & CR data, to draw insights & improve business results.
  • Analyzing data from Google Analytics to create customized reports calculating key performance indicators, metrics and trends,
  • Define KPIs and dashboards to track and optimize marketing strategies
  • Work together with Sales Operation teams on optimising the B2B sales data. Search for new systems/AI tools to improve business intelligence.
  • Create CRM Strategy for the brands
  • Set a recruitment strategy of data from different sources that will enrich CRM to guarantee the best interactions
  • Create analytical models including Segmentation, Churn, Next Best Offer etc and design action plans
  • Being responsible for local/global tools on data/CRM