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Colgate-Palmolive

What does Shopper Solutions Specialist do at Colgate-Palmolive? What are the duties and responsibilities?

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- Develop the shopper marketing strategy based on shopper insights


- Tailor shopper marketing campaigns according insights from consumers


- Develop point-of-purchase materials for use in stores


- Track and report results of in-store campaigns and capture learning’s and make actionable recommendations


- Manage displays budget and maximize return on investment


- Support Retail Marketing for Selling Stories deployment